when we talk about wechat, we talk about something big
According to "WeChat Impact Report 2018"
- WeChat accounted for 34% of the total data traffic of users
- WeChat-driven information consumption reached USD $30,000,000,000.00 (=$30 billion)
- WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc
WeChat is still growing crazily!
- WeChat contributed the employment of 20.3 million persons in 2017, more than twice the 2014 figure
- The number of stores accepting WeChat Payment in Japan was multiplied by 35 in 2017
Feel interested?
Almost all Chinese speakers having smart phones use WeChat, certainly including the ones living in New Zealand. They are sticky to it, opening 10+ times in a single day and spending hours on that App. I cannot think of a better way of advertising to Chinese speakers than WeChat Ads.